Sunday, 2 November 2014

More Sex Please, We're British

I only recently came across Channel 4's 2012 doc 'More Sex Please, We're British'. Now in the last few years, I've been invited to more Ann Summers parties than I count on my fingers, so what on Earth has happened to Britain's stiff upper lip - (couldn't resist).

teddy babe plush doll - lovehoney
Going behind the warehouse workings of Lovehoney, we were treated to find ordinary people with a vivacious sense of humour for dealing with their day jobs. With a sticker system for dirty phone calls and photo shoots in the boss' bedroom, it could very easily be misconstrued as seedy and inappropriate, yet the company characters charm us by speaking smutty at the dinner table and sharing their popular chat-up lines.

It might not have given us the customer access that we wanted so much to complete the picture of this £20million annual craze, but it at least gave us our first glimpse into one of Britain's most popular dirty secrets. With unrestricted access to the warehouse, the returns room, the call centre, the photoshoots, the marketing meetings and to product testing, it was interesting to watch as normal people interacted with some very abnormal everyday objects - or perhaps not so abnormal anymore. So, I may not be about to take on a Teddy Babe anytime soon but I suppose a programme that champions 'happy rabbits' over lonely hearts, can certainly do no harm.

Not a bad insight but would have loved to have had access to a few raunchy consumers for the REALLY juicy stuff!

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