Wednesday, 8 June 2016

The Privatisation of Channel 4


Television has been the backbone of British culture right from the UK's first public service broadcast in 1932. It’s connected us with others worldwide and now, with privatisation on the agenda, its unique position and reputation is under threat. Channel 4 is at risk of being hijacked.

The biggest challenge is that C4’s remit of taking risks, will now be at risk. Although Lord Burns is preparing proposals to allow C4 to continue providing distinctive and diverse public service programming, I’m not convinced. The challenge in becoming private, is that C4 is less likely to take risks, in order to secure financial gain for private investors. This will only ever come at the expense of new talent, as recruiting reputable programme makers will take precedence over younger, less experienced talent, in the quest for greater financial return. Say goodbye to talent schemes and diversity then – isn’t that what C4’s all about?
centennials - standard.co.uk


Perhaps there’s an opportunity here then. With a £1billion pound sale, C4 could devote funds to the talent schemes that privatisation threatens. The future and quality of Channel 4 programming and television in general, depends upon the social representation of its workforce. We cannot freeze out talent, by jeopardising internships, talent schemes and opportunities, on and off-screen, for those who may otherwise never get the chance.

It seems Channel 4 is in danger of losing its identity, damaging the culture it stands a part of. In the current social climate, where we at the bottom are already feeling neglected, it’s an insult to sell the TV channel we believe in, to the people that we don’t.

It’d be unfair to assume that every avenue will lead to disaster. There’s an opportunity here to invest in new, future-proof digital platforms, encouraging private owners with digital expertise, to apply their own product innovations to C4. C4 could offer more to Millennials and Centennials via second and third screens, subsidising its long-form broadcast content and All4 platform.

My main fear though, is that quality alternative programming will be neglected in favour of cutting costs, that private companies will have editorial judgement over content and the value of programmes and their unique standpoint, will be undermined. Substantial profits will vanish from production budgets into the bonus packets of private owners - it’s the banking crisis coming for culture. Despite small glimmers of hope, my view remains that the only real ‘public value’ that the Dept. of Business stands to gain, I fear, is a financial one.

No comments:

Post a Comment